14 July 2010

Style Crush: I Heart Jess Hart


Completely in love with Jessica Hart at the moment! Aussies will know Jessica as the gap-toothed beauty in the Seafolly campaigns and endless other advertorials. The Sydney model who is based in New York has that understated, geek-chic, rock-chick, couldn't-give-a-damn look that is undeniably compelling. Her style is that she seems to roll out of bed after some uber cool concert and after-party the night before, throw on an old rock t-shirt she finds under the bed, some mismatched shoes and heads out the door. And it looks amazing! Jess has that effortless beauty that makes you wish you could prance around town with unbrushed hair, no makeup and your boyfriend's shirt on and still feel like a million bucks (sadly for us mere mortals this look is only acceptable when running down the corner for some milk with your face hidden behind your Tesco card). Jess designs a street-cool line called Neon Hart which is available exclusively at General Pants in Australia. The line is stocked with retro flannel, denim cut-offs and casual staples that are all based on Jess's personal style, all at a very affordable price point. You can also be swept away with envy into Jess's world reading her blog which has stunning photos (mostly courtesy of her muso/photog boyfriend) and a behind the scenes look at amazing on-location shoots.

(photos: jessicahart.net/blog/)

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